Text: Pirkko Varis, Senior Lecturer in Marketing, Tampere University of Applied Sciences, Finland
Photos: Cristina Lopez Duarte, Vice Dean International Relations, Faculty of Commerce, Tourism, and Social Sciences, Universidad de Oviedo, Gijón, Asturias, Spain & Pirkko Varis
In November 2017 Senior Lecturer in Marketing, Pirkko Varis, from TAMK School of Business and Services had the possibility to visit Universidad de Oviedo, Faculty of Commerce, Tourism, and Social Sciences, located in Gijón, Asturias, Spain. In addition to lectures in international marketing for over 30 students, Pirkko had for students an assignment from a Finnish company to work with.
Five student teams created for design products of the company multiform international marketing communications campaigns, including digital, mobile and social media. Cristina Lopez Duarte, Vice Dean International Relations, had planned the programme very well, and the teams had enough time to work with the assignment. On the last day all teams gave their presentations and suggestions to be delivered to the company. This is a very good example of a fruitful company and university cooperation, and learning through company projects.
It was also possible to visit Gijón with some touristic attractions, and taste delicious Asturian food. Asturias has a wide variety of destinations to offer for tourists, and in marketing of Asturias as a tourist destination these are promoted.
Thank you Cristina for your great hospitality!