Posts in the Student projects category

Logo IP Valencia

 

 

Valencia – City of Arts and Sciences

 

Altogether 34 students and 10 staff members from Belgium, Finland, Germany, the Netherlands, Spain and UK participated in March 2017 in an advertising and marketing communications project. The assignment to promote Valencia as a travel destination was given to student teams by Turismo Valencia.

 

Students from Finland - Emmiina, Ilona, Ella, Kristiina and Essi at CEU Campus Moncada

Students from Finland – Emmiina, Ilona, Ella, Kristiina and Essi at CEU Campus Moncada

 

Students Ilona Hoppula, Ella Laakso, Emmiina Lindfors, Kristiina Pieti and Essi Sirén from Tampere University of Applied Sciences, School of Business and Services participated in March in an advertising and marketing communications project, organized by CEU Universidad Cardenal Herrera from Valencia, Spain.  The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.

 

Pirkko Varis and other staff members having lunch break

 

The brief of VLC Turismo was presented by Vicente Haba, Product Manager, VLC Turismo. The objectives were to increase the awareness of Valencia in the rest of Spain and in European markets, to position Valencia as a smart destination of short and medium getaways, to increase visits from these countries and to increase word-of-mouth.

 

Situation analysis and customer insight by Laura Campbell

 

Prior to travelling to Valencia market surveys including focus group discussions were conducted in the mentioned countries, the results were presented in the beginning of the week and the findings were used in the planning process.

Laura Campbell from Southampton Solent University, UK gave a presentation on Situation Analysis and Customer Insight, David Rodriguez, Senior Strategic Planner from JWT Madrid on Communication Strategy and Pepe Martínez-Sáez, from CEU Universidad Cardenal Herrera, Spain on Media Strategies in a Digital Landscape.

 

Strategy by David Rodriguez from JWT Madrid and Pepe Martinez from CEU

 

All staff members of the universities worked as coaches for the teams. Dr Nik Mahon from the University of Southampton, Winchester School of Art and Ken Burtenshaw, Advertising Art Director/Graphic Designer worked as special experts for creative brief and creative ideas sessions. Nik Mahon also delivered lecture on the Creative Brief. Ann Gemoets from Artesis Plantijn Hogeschool Antwerpen, Belgium gave a presentation on Pitching the Ideas.

 

The Creative Brief by Nik Mahon

 

Students from six universities planned in multicultural teams integrated advertising and marketing communications campaigns. All teams gave presentations on their proposals in the end of the intensive course. The teams emphasized online marketing and digital, mobile and social media in their marketing communications proposals, and also traditional marketing tools were proposed by some of the teams.

 

A team enjoying the nice weather

 

One team working in the sunshine

 

Coaches in discussion outside CEU in the city centre

 

Many creative solutions were developed by all student teams and VLC Turismo is able to use some of the ideas of all teams immediately and some in the near future. The representatives of VLC Turismo gave feedback to all student teams and announced the winning team. They liked in the winning team proposal among others the complete concept and the ways to spread the message.

 

Kristiina and other winning team members with the representatives of VLC Turismo

 

Certificates – students from Finland with Turismo Valencia representatives and Maria Lopez from CEU

 

Happy participants at CE Campus Moncada

 

The programme included also a welcome party, icebreakers with funny country presentations and international food brought by the participants, a guided tour to the historic centre of Valencia, a visit to IVAM (Valencia Institute of Modern Art) with a presentation on the influence of music on emotions and a jazz concert, mascletàs de Las Fallas, visits to museums, paella and other culinary experiences, and a goodbye party.

 

Mascletas de las Fallas

 

The intensive course was also visited by the Dean of Faculty of Humanities and Communication Sciences, Dr. Elias Durán. Maria Lopez, Sandra Femenia Almerich, Pepe Martinez, Chari García and as assistants Vera Copello and other team members worked for all participants throughout the intensive course. Thank you very much for your warm hospitality!

 

Students in goodbye party

 

In the following students from Finland share their experiences and thoughts of the intensive course and time in Valencia.

“Valencia was a great location and the facilities of CEU Cardenal Herrera were very good. The presentations given by the staff members were amazing, they were really informative and nicely structured, and they gave so much new information and inspiration for future projects. It was really useful to actually work with a real client from the tourism industry. Timing was great, Las Fallas with a lot of activities. Master and bachelor students from different professional backgrounds and countries worked well together.”

 

Las Fallas – Falles de Valencia 2017

 

Emmiina Lindfors:

“I was part of the team which consisted of six people from the Netherlands, Belgium, UK, Germany and myself from Finland. I felt that our group was really good in terms of team dynamics and getting the project up and running. Each team member had their speciality or expertise in certain areas of such as marketing, advertising and tourism. Our idea “Valencia – everything is just one step away” seemed to please the judges and at least our team was very pleased with the outcome.

I really appreciated the new knowledge I gained during the week from my teammates. As a whole the whole week and the course gave a glance of how it is to work in an international team and for a real life client from the tourism industry, which is something I as a tourism major student will always remember.”

Ella Laakso:

“In my opinion, our team worked rather well and we were able to produce a good product to the customer. I believe I did my best work for the team and I noticed my strengths being in keeping the team focused on the subject, helping the team to brainstorm and writing the reports. I learned a lot from an advertising campaign in practise and getting to execute one in real life. You learn to compromise and collaborate with others when working in an international team.”

 

Visit to the Science Museum

 

Ilona Hoppula:

“Our team consisted of Finnish, Dutch, Belgian, Spanish and German students. Throughout the week, our team worked well and hard together.  I learned how to work efficiently in a multicultural team. The tasks for each day were divided well, and at times short amount of time given for the work made us work productively as a team. We knew how to keep the mood relaxed and everybody was supporting each other throughout the tasks, which kept the atmosphere pleasant. I also learned about marketing, and especially the lectures provided a lot of good and useful information about the different phases that are important in the process of promoting a destination. Lots of new information was gained in the level of education and human relationships.”

 

Enjoying life in front of the Science Museum

 

Essi Sirén:

“Our team had a good idea, but we would have needed more time to work on it. I tried to push all the members to come up with new ideas and actually to concentrate on the project. I learned a lot from team working in an international environment. It is for sure not as easy as it might sound. All countries have their own way of working, time concept, values etc. I also really liked the presentations we had from the staff members. They were really informative and nicely structured. Also we got understanding of making the project for an actual client who could in the best case implement the plan, and how many small things there are to consider when making a marketing strategy for a new campaign. Overall I think it was a great experience and I am happy that I got to be a part of it. “

 

Jazz concert with a presentation at IVAM

 

Kristiina Pieti:

“My team consisted of students from Spain, Belgium, the Netherlands, Germany and Finland. The team worked together rather well, and discussion was progressive. I like working and playing with words, and came up with different kinds of slogans and catchphrases. The two Spanish students were truly talented and creative, and made great visuals in a short time. The Spanish culture with a flexible time concept was something new to me. The presentations gave very interesting information about marketing, consumer insights and reaching an emotional level in today’s world where everyone experiences a flood of information daily. I especially found the experiences of the lecturers in advertising companies interesting. Working in an international team outside of Finland was eye-opening. The project was finished successfully, and the quick changes in timetable made the situation feel more authentic.”

 

Text: Pirkko Varis

Photos:

Laura Campbell, Southampton Solent University

Nik Mahon, University of Southampton, Winchester School of Art

Finland student team & Pirkko Varis, Tampere University of Applied Sciences

Maria Lopez, Sandra Femenia Almerich & other staff, CEU Universidad Cardenal Herrera

 

The following institutions participated in the intensive course:

Artesis Plantijn Hogeschool Antwerpen, Belgium

CEU Universidad Cardenal Herrera, Spain

Hochschule Darmstadt, University of Applied Sciences, Germany
Inholland University of Applied Sciences, the Netherlands

Southampton Solent University, UK

Tampere University of Applied Sciences, School of Business and Services, Finland

 

On the way to Mars

TAMK participated in the United States National Aeronautics and Space Administration NASA’s Epic Challenge project, which studied challenges of colonising Mars. One of the project’s top moments took place in the Finnish Science Centre Heureka on 10 May when the project participants had the chance to meet NASA’s astronaut Timothy Kopra.

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Project participants in Heureka. Back row from left Juha Hyytiäinen, LAMK’s Epic Challenge coordinator; TAMK’s coordinator Antti Perttula (second from left); Timothy Kopra (fifth from left); Dawn Kopra (sixth from left), and TAMK’s teacher Tomi Salo (back row, first from right)

Astronaut Kopra lectured on his work in the International Space Station ISS to a full auditorium. Kopra told about his latest six-month space journey and related research on the planned journey to Mars. Timothy Kopra, who is of Finnish descent, thinks it is possible that the journey to Mars will take place in the 2030s.

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Timothy Kopra told about his space journeys in Heureka with his wife Dawn Kopra.

Students and teachers from the higher education institutions participating in the Epic Challenge programme attended the event in Heureka. The atmosphere of the event was warm. The students had the chance to present their one-year project results.

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TAMK’s students Jessica Mattila (left) and Polina Petrova presented their project to Kopra.

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TAMK’s student Catherine Fait presented their project to Kopra.

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TAMK’s student Svetlana Rybina was part of a student group that developed a test chamber suitable to Mars.

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Astronaut Charles Camarda wants to continue the Finnish cooperation. In the photo from left teacher Tomi Salo from TAMK, Charles Camarda, and student Polina Petrova from TAMK.

Mars colonisation was also a topic at the SciFest 2017 event in Joensuu on 12 May 2017. In the learning environment symposium the Epic Challenge teams of Joensuu and TAMK introduced themselves and met the father of the Epic Challenge programme, astronaut Charles Camarda and Timothy Kopra. This year’s Epic Challenge programme ended but NASA’s astronauts are interested in continuing the Finnish cooperation.

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Coordinator of the Epic Challenge programme, Principal Lecturer Heikki Immonen from Karelia University of Applied Sciences received a Finnish flag which has been in space twice from Timothy Kopra.

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Continuation of the Epic Challenge programme was planned in the amazing scenery of Koli. From left Charles Camarda, Timothy Kopra, Dawn Kopra, and Antti Perttula.

In addition to TAMK, the University of Eastern Finland, Karelia University of Applied Sciences, North Karelia College, Lahti University of Applied Sciences, Town of Joensuu, and Savo Consortium for Education participate in the Epic Challenge programme.

Text and photos: Antti Perttula, Principal Lecturer, Degree Programme in Mechanical Engineering, Leader of TAMK’s NASA Challenge project

Text: Arja Hautala
Photo: Tiina Suvanto

Look to the sky. The group of NASA’s Epic Challenges students. Svetlana Rybina on the right. Photo: Tiina Suvanto

Look to the sky. The group of NASA’s Epic Challenge students. Svetlana Rybina on the right.

“I was attracted by the topic: sustaining humans on Mars. Something completely new and different from what I have done before.”

Svetlana Rybina is one of 20 TAMK students taking part in NASA’s Epic Challenge programme.

Tell a bit about yourself

My name is Svetlana Rybina, I am 20 years old and I am an international student from Russia studying Energy and Environmental Engineering for the third year. This is my first degree and I am really happy that I got to TAMK, because I am having a great and interesting time here.

What made you join this space programme?

I heard about NASA’s Epic Challenge in April 2016. I was attracted by the topic: sustaining humans on Mars. Something completely new and different from what I have done before. The Epic Challenge programme seemed very colourful, promising to teach a lot about Mars and space in general.
I wanted to try building prototypes, make experiments, be involved with “space industry” as I have always found it interesting to watch movies or scientific programmes about other planets. I was sure that if I came across this project I should not miss the chance to work in collaboration with NASA, contact real astronauts, and ask them questions.

What have you learnt during this project?

Our team Marsesters worked on construction of a Mars chamber which simulates the Martian temperature range and low pressure. We managed to make one prototype which is easy and relatively cheap to build. It is not so good as we would like it to be, due to lack of funding and time, but anyway it can be used to test different products or devices meant for use on Mars.

Apart from theoretical knowledge about Mars, space, and current technologies we learnt to use methods for assessing risks. But I am mostly glad for the practical skills which I gained during the prototype construction and testing. I was so lucky to have my teammates from whom to learn!
They were really clever mechanical, production and IT engineering students full of ideas. Their work experience helped our project a lot. I also noticed that after several months of working, discussing, arguing, explaining, assembling and joking with them, I started to think more in the engineering way, which benefits me beyond this project as well.

What is the most interesting thing in this project?

Testing is definitely the most interesting part. Actually assembling the systems is pretty fascinating, but experimenting is the most exciting. In this phase you can really see the result of your work and it always gives you background for future improvement. No matter if you fail or succeed, experimenting makes you go further and continue working. Of course, it is sad if expectations are not fulfilled, but it means you will not make the same mistake next time.

I also think that the final presentation of our chamber will be interesting. I would like to hear comments from Charles Camarda, a NASA astronaut, who is the supervisor of this project.

Do you want to fly to Mars some day?

Personally, I do not want. The general idea is awesome and I want humans to fly to Mars some day, because our Earth is very well explored and we need to broaden our horizons, look for hidden resources on other planets. The status of “multiplanetary species” sounds very cool, in my view, and I would not participate in this challenge if I would be against the idea.

During the project, I have learnt enough about Martian environment to understand that it is not suitable for people now. Huge amount of work should be done to create systems and equipment for humans to stay safe on a planet where you cannot breathe and which has great temperature differences, low pressure, radiation, dust, perchlorates and many other nasty things. Best scenarios predict visit to Mars by the end of 2020s.

Such a project requires lots of resources and poses many problems. As an environmental engineer, I believe we first need to solve main problems of the Earth (in particular the energy source problem) and then with a clear conscience go to Mars. To be honest, I am not brave enough to be one of the testers of new technologies several millions of kilometres away from other people. I think that Mars flights and its colonization are more for future generations and we need to make investigations and invent technologies, which will let to sustain humans out of the Earth safely not only for them but for other planets as well.

TAMK’s NASA project

The cooperation between NASA (National Aeronautics and Space Administration, USA), TAMK, and other Finnish organisations began last autumn when NASA contacted TAMK for developing innovations to enable manned Mars flights.

In the academic year 2016–2017 students solve extreme challenges related to colonisation of Mars and learn to use NASA’s innovation processes and methods. A total of 20 students from TAMK under the supervision of their teachers Antti Perttula and Tomi Salo participate in NASA’s Epic Challenge programme.

InnoEvent Tampere was an intensive week during which TAMK students from different fields of study were divided into multi-disciplinary teams with the purpose of  creating innovative solutions to real cases given by a variety of companies and organizations.

One of the participating teams was team ONGO, who aimed to solve a case given by TAYS Central Hospital regarding the difficulties foreigners experience in finding their way around the hospital premises. With most of their instructions in Finnish and about 30% of their patients being illiterate, TAYS is looking for bright and innovative solutions designed to make things easier for its visitors. Team ONGO responded to the challenge by creating a navigation device to guide the patient, once he registered the details of his appointment after arriving at the hospital.

The device is programmed in such a manner to lead the patient to his destination with the help of lighted arrows and there are also three more buttons which indicate how to reach the cafeteria area, toilets and other additional services. So far, the feedback received was quite good and the judges saw it as a realistic option to be considered.

Liza Daviskiba, ONGO team member said she was very pleased with the atmosphere within her team and the amount of work everyone put into the project: “The atmosphere in our group has been really good and that’s one of the key points during an intensive week when you have to spend so much time together and do team work. Everyone has actively participated and there were no language barriers. I think we all enjoyed working with each other.”

inno18

 

Team ONGO:

Liza Daviskiba
Joonas Kääriainen
Ellanoora Kärkkäinen
Petteri Pelkonen
Catherine Maloney
Suvi Löffler
Matthäus Hörmann

More about InnoEvent Tampere:

Innoevent

Text & photo: Andruta Ilie

Floworks Project Update (8 of 28)Joyful tasks and fun atmosphere are very beneficial for work and productivity. There seemed to be no lack of this in this project team. 

During the summer, there have been three student projects under works from Floworks. Orientation Goes Online, Building Connection with International Degree Programme Applicants and Video Production Team for Mindtrek 2016. At the end of the summer, nearly two months later, these projects are almost finished on the 28th of July.

How was summer?

Shy smiles came to faces with the words “Pretty good!”, “It’s good!” to answer the question. With two intensive months behind their backs, the students were quite happy about the projects and working with Floworks. They had done many things and felt accomplishment over these.

Best parts about the projects?

Floworks Project Update (6 of 28)A display of a popular Portuguese  TV show that only one understood, but others thought as funny. 

After looking at each other for a while, “teamwork” and “connecting with people in the teams” were the best parts that came up. Everyone got to know each other very well and now considered them as friends. New connections and friends are always welcome.

The most challenging part?

Floworks Project Update (22 of 28)Floworks coach and lecturer, Timo Nevalainen in the middle of the summer projects. 

Many challenges were felt during the summer, but time constraints and the fulfillment of clients’ needs were probably the hardest parts. Some of the students had to learn a new thing or two with a different software and workflow management, but everyone learned about the interaction with clients. This is sometimes extremely hard, as even the client might not know what they want.

How are the projects progressing?

Floworks Project Update (16 of 28)Floworks has this “Back to Basics” paper form progress and feedback wall to visualize and fathom the project’s progress. 

There has been quite a challenge with the progress, as new ideas come and go with realization of the actual possibilities. Regardless of this, the projects are doing great! Orientation Goes Online  is nearly finished with some retouching and video editing still in progress and all of the material produced is going to be available for the 2017 orientation. There are going to be very useful video clips for different topics such as: printing, library, registration in Finland and many similar topics.

Somewhat a similar topic, Building Connection with International Degree Programme Applicants is reorganizing the information sites for international exchange and degree students to give a better understanding to the applicants. There has been a challenge of overlap with the orientation project, as the teams were solving similar problems. They had a great idea of bringing past experiences in a more approachable way to the applicants. Direct questions regarding the most asked questions by the applicants were interviewed from current students. This project is also going to be finished soon.

The last project, Video Production Team for Mindtrek 201s, was probably the most challenging, as it concerned video promotion for the seminar. There have been many ideas and possibilities that were pondered and measured, until the team had got the right and funny idea for a viral video. The production of the video will be quite fast when they get the green light from the client.

What did the students learn?

Floworks Project Update (18 of 28)Did you know that TAMK has a photo bank for students and staff that can be accessed at http://www.tamk.kuvat.fi ?

Students represented many fields: Energy and Environmental Engineering, Arts and Media, Music and ICT Engineering. All of them learned new skills like client handling, marketing, promotion and project management. Also, depending on the project: video production, filming, web design, html, CSS and team feedback were some other skills they learned during the summer. Hopefully, these new skills will be of great use for the students afterwards!

We will be hearing more about the results once the projects are finished!

 

Text & photos: Aleksi Jolkkonen

Floworks living lab is a 21st century development hub at Tampere University of Applied Sciences, which contributes to education by making internal operations function better. Sometimes described as co-creation of the education or students bringing innovation to education, Floworks works closely with students and engages them in a variety of learning projects.

It started in 2010 with a realization that there was a specific need of development opportunities to pursue. Resources were available for staff, however, there wasn’t enough time to dedicate to every single one of them. Since these projects seemed to be great learning experiences and students possessed the required skills and could get credits for them, why not combine the two elements and turn it into an excellent learning opportunity? As an answer to that question, Floworks was developed.

A small team of people, consisting of a Development Manager, Ilkka Haukijärvi and three Coaches, Jussi Hannunen, Timo Nevalainen and Kseniya Tarasova are actively engaged in working with students. From 1st of August, a new team member, Clémentine Arpiainen, will start working in Floworks as an Analyst. She will be closely involved within the living lab, including such areas as coaching, research, and development of the operations in general.

Projects vary from Engineering and ICT to Healthcare and Coaches are open to all degree programme students. It should be directly connected to their personalized curriculum so they are building their capabilities and competences expected to use in their future careers. The competences brought to each project include use of social media, use of ICT in delivering services along with a designer orientation for service modelling approach to development work.

However, Coaches understand there is no such thing as one fits all so, for particular projects, they’re looking for students with skills to match the requirements. In order to find them, they contact staff members and ask them to promote the projects, use social media tools and TAMK’s own communications system, Intra. In some occasions, they approach students personally by visiting them during classes and introduce them to the projects.

Projects are requested by TAMK’s organizational and teaching staff and their number varies a lot. Earlier this year, Floworks had about ten projects running at the same time. Coach Jussi Hannunen believes that’s quite a lot, but there are no limits. “Five to seven projects are more comfortable to work with. We value quality to quantity and we won’t take up any projects which don’t fit TAMK’s strategy and criteria.”

Deadlines for the projects are set with Floworks’s customers after deciding when they need the product and what is practical for the team. Students are guided by Coaches about their responsibilities so they know exactly what they have to do from the start until the end.

So far, Floworks’s customers have been really impressed by the work students put in. They realized that the more they engage with the project, the more useful the product will be and the deliverables. And that they can learn a lot about the functions of their own operations. Most of the projects have been successful and delivered what was expected from them and sometimes more.

Summer projects

This summer, Floworks has three exciting projects going on: “Orientation Goes Online”, “Building Connection with International Degree Programme Applicants” and “Video Production Team for Mindtrek 2016”.

Coach Timo Nevalainen reveals the purpose of the first two projects and how new students will benefit from them: “We’re trying to find ways to do online orientation for new international students before they arrive at TAMK and also during the orientation week at their arrival in Tampere. To come up with a service where TAMK will be as open and helpful as possible from the first minute a student is interested in studying with us. We’re targeting students from outside the European Union for our degree programmes in English. If they can learn more things before coming here, then they could dedicate more time to socializing at their arrival in Finland and take in the new information in a more relaxed way.

The second project aims to connect potential students considering applying to the International Business programme with existing students and staff here. This way, they will already have some contacts here and their parents will receive more information about TAMK.”

“There are two co-creative projects developing for new students by TAMK’s IB students. In these two projects, we have students from Arts and Media, Environmental Engineering and Piano Pedagogy. Third project comes from our partner, MINTREK. Mindtrek is an international conference on open community development and newest digital technologies in business, taking place in Tampere on the 17th of October. Altogether, the projects are covering the months of June, July and August.” adds Coach Kseniya Tarasova.

“Everybody needs new tools in delivering the services they provide, whether they’re provided to students, or in general. There’s always a chance to do your work better. And students can help with that by giving information, ideas, or even taking a concept that you have and turn it into a service you can use. These kind of opportunities exist in all big organizations, such as TAMK. There’s no fear that we will run out of projects.” concludes Jussi Hannunen.

Coach Jussi Hannunen hosting a workshop at Floworks

Coach Jussi Hannunen hosting a workshop at Floworks

Coach Kseniya Tarasova

Coach Kseniya Tarasova

Coach Timo Nevalainen

Coach Timo Nevalainen

TAMK students taking part in Floworks's summer projects

TAMK students taking part in Floworks’s summer projects

Floworks's Coaches working closely with TAMK students

Floworks’s Coach, Kseniya Tarasova having a lunch break with TAMK students

 

Text & photos: Andruta Ilie