Posts in the Nordplus Nordic and Baltic Business Innovation Network category

Assignment to market the satellite programme – introduction by Manager Rauno Gordon

In fall 2017 we spent one week in Tallinn, Estonia. The coordinator of the Nordplus Nordic and Baltic Business Innovation Network and the intensive course “Customized product/service innovation & marketing through traditional, digital and social media”, Senior Lecturer in Marketing Pirkko Varis from Tampere University of Applied Sciences (TAMK), Finland together with Professor Martin Pärn and Assistant to Dean Anneliis Tomingas from Tallinn University of Technology, School of Engineering organized the programme for us.

 

Coordinator Pirkko Varis with all participants of the intensive course

Altogether 33 students and 9 staff members from Denmark, Finland, Lithuania, Norway and    Estonia joined the intensive course. From TAMK, Finland students Anna Jaakkola, Jenna Mäkelä, Kajsa Lundell, Minttu Kylmälahti, Janni Huura, Riina Hahtokari, Vili Haara and Aleksi Orenius took part in the Nordic & Baltic week. 

 

Teambuilding activities

On weekend we had some teambuilding activities and we could get acquainted with each other and spend some time together. In our working teams of students with different disciplinary and international backgrounds we visited some places in relation to famous legends in Tallinn, tried to re-an-act the legends as we understood them and took some photos/videos to be used in presentations of the stories to take place on Monday. On Sunday we also had presentations of all the countries, cities, universities and study programmes taking part in the intensive course.

 

Teambuilding outdoors

 

Visit to TTÜ Business and Innovation Centre Mektory

On Monday we were given the assignment from the representatives of the satellite programme,  Rauno Gordon, Manager of the satellite programme and Katrin Arvola, who is in charge of marketing of the satellite programme.  Student teams were given tasks to develop marketing activities for the whole period of the satellite programme, to choose marketing channels and media and create marketing campaigns for the selected target audiences.

 

Visit to TTÜ Mektory

On Monday we also had the presentations of Sunday’s team building game, campus tour and visit to TTÜ Business and Innovation Centre Mektory.

 

Design Spark with Professor Martin Pärn – initial team ideas

On Tuesday morning we had a design spark workshop by designer and professor Martin Pärn.  On Tuesday and Wednesday we worked in our teams with the assignment.  We created marketing and marketing communications plans including online marketing, mobile and social media. We finalized our work and also delivered our reports by the deadline.

 

Presentation of team 1

 

Presentation of team 6 – Kosmosbuss

On Thursday our presentations took place. Various marketing and marketing communications plans were presented, and a winner was chosen between the teams. All teams did great work and the results of the teams can be used at various stages of the satellite programme. The winning team 6 – Kosmosbuss members were Zeynep Yarkin, Anita Larsen, Jenna Mäkelä, Kristian Østgård, Tautvydas Iešmanta and Ghalib Ashraf. On Thursday evening we had a closing ceremony and dinner. We congratulated the winners and thanked the organisers and all participants and spent the evening together. On Friday we left Tallinn with a lot of nice experiences.

 

Winning team – Tautvydas, Kristian, Zeynep, Anita, Jenna and Ghalib – happy with the award

 

Thursday evening dinner

 

In the following some students share their experiences and thoughts of the intensive course and time in Tallinn.

Students from UiT The Arctic University of Norway, School of Business and Economics, Tromsø and Narvik, Norway

Zeynep Yarkin  

I am very happy that I had the chance to attend the intensive course in Tallinn. I met and worked with many amazing people from different countries. I gained friends, which I am very happy to have met. We had a lot of fun and also worked hard and learned many things from each other. I saw how creative people can be, even in groups with whom they just met. Being a member of the winning team was also an honour for me.  First I would like to thank you Pirkko and Anneliis and everyone who took part in such a good organization and all of my friends for turning this week into a week to remember for a lifetime.

Kristian Østgård

We talked in Tallinn about our countries’ prejudices towards the other countries, and after a week with students from Lithuania, Estonia, Finland and Denmark, I can assure all Norwegians that they are beautiful, intelligent and fun to be around. We learned a lot about them, ourselves and marketing / innovation.

Roy-Anders Jørgensen

I have so much good experiences from this course, which I want to take with me in my life.

Different people, different cultures, but under the same roof we are the same, with the same goal to learn something new in marketing. And I feel blessed, I have got new friends from 5 different countries. Thank you so much Nordic & Baltic Business Innovation week 2017!

 

Presentation of team 5 – Kajsa, Minttu, Kristina R., Roy-Anders, Kaarel and Mikkel Thune

 

Simon Bruhn from the University of Southern Denmark, Faculty of Engineering, Product Development and Innovation, Odense, Denmark

It was a good experience to work in mixed teams of different nationalities and study programmes. It was also interesting to work on a real case, and nice that our findings were embraced. The best thing was to spend the free time with the other students.

Team 4 – Marcela, Simon, Anna, Ieva and Sander – presenting the results of the work

 

Students from Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

Tautvydas Iešmanta

I want to thank you for the great opportunity to visit Tallinn, learn some culture, meet new people and of course, the challenge that had been prepared for us. Although it was not an easy one, we and our team did put a lot of effort and passion in solving the task given, had a lot of discussion and ideas to consider. The experience we got is invaluable and I really enjoyed working together. Not to mention we made friends and good memories for years to keep. Team KOSMOSBUSS and the time we had together was something really special. Thank you again and hopefully I can make it to future projects 🙂

Kristina Rudytė

I really wanna say thank you. It was such an amazing week. With full of experiences, practice, meeting people, enjoying stay in Tallinn, and all the atmosphere about the project. I can say that was one of the best weeks during my studies. And it is all due to you, who are doing this really good project. If I could repeat this week, I would! So, thank you a lot for this amazing experience!

Kristina Jusytė

One week in Tallinn was full of new experiences. I was glad to work with people of different outlook into the life and work. These courses show that despite that we are living in different countries and have in them one society and system in life, we are all tolerant and patient for different people. That’s why I think that all groups suggested good plans and interesting ideas for the satellite project.

Viktorina Kaunietytė

I really enjoyed these days with this project, it was great opportunity to practice my English. I was really impressed with Tallinn and the university. Hope to visit Tallinn soon! Thank you!

Ieva Stankevičiūtė             

Thank you for an amazing week! The hotel, spa and food were perfect and the assignment challenging, but very interesting. I would definitely do it all again!

 

Audience having fun in doing quiz about Lithuania

 

Text

Pirkko Varis, Tampere University of Applied Sciences, Finland 

Students from Norway, Denmark and Lithuania

Photos

Anneliis Tomingas, Tallinn University of Technology, School of Engineering

 

The following institutions are members of the Nordplus Nordic and Baltic Business Innovation Network:

Tampere University of Applied Sciences (TAMK), Business, Finland

The University of Southern Denmark, Faculty of Engineering, Odense, Denmark

Tallinn University of Technology, Schools of Engineering & Business and Governance, Estonia

UiT The Arctic University of Norway, School of Business and Economics, Tromsø, Norway

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

Aurelija and team building activities with students

Aurelija Ganusauskaité from VMU and team building activities with students

 

In fall 2015 we spent one week in Odense, Denmark. The coordinator of the Nordplus Nordic and Baltic Business Innovation Network and the intensive course “Customized product/service innovation & marketing through traditional, digital and social media”, Senior Lecturer in Marketing Pirkko Varis from Tampere University of Applied Sciences (TAMK), Finland together with Assistant Professor Christian Hammerich and Associate Professor Søren Jensen from the University of Southern Denmark, Faculty of Engineering, organized for us the programme. Altogether 31 students and 9 staff members from Estonia, Finland, Lithuania, Norway and Denmark joined the intensive course. From TAMK, Finland students Antti Härkönen, Joel Karhapää, Venla Kekäläinen, Veera Leppäniemi, Annika Seppänen, Otto Pietikäinen, Kaarle Putti and Tuukka Tuovinen took part in the Nordic & Baltic week.

 

Team building activities

Team building activities

Prior to the intensive course we had been divided into teams. On weekend we had some teambuilding activities and we could get acquainted with each other and spend some time together.

Pirkko Varis, Christian Hammerich, Vidar Alvarstein, Anneliis Tomingas and Kristo Krumm following student presentations

Pirkko Varis, Christian Hammerich, Vidar Alvarstein, Anneliis Tomingas and Kristo Krumm following student presentations

Danish student team

Danish student team

 

On Monday morning we had presentations of all the countries and study programmes taking part in the course. We also followed a presentation on “Presentation – communication” given by Vidar Alvarstein from UiT The Arctic University of Norway, School of Business and Economics.

Finland team presentation

Finnish student team presentation

 

Norwegian student team

Norwegian student team presentation

On Monday we were given the assignment from VandCenter Syd, a water and wastewater management company. We also did some more teambuilding activities before starting to work in teams. In the afternoon we worked in teams discussing the challenges and business potentials.

Visit to VandCenterSyd1

Visit to VandCenterSyd1

Visit to VandCenterSyd2

Visit to VandCenterSyd2

On Tuesday we visited the waste water treatment facilities of VandCenter Syd. In the afternoon we worked in teams identifying business/innovation opportunities. On Wednesday we worked hard in our teams and finalized our ideas and solutions. We also delivered our reports by the deadline.

Visit to SDU0

Visit to SDU0

Visit to SDU1

Visit to SDU1

On Thursday our presentations took place. All teams did great work. On Thursday evening we had a closing ceremony and dinner. We congratulated the winners and thanked the organisers and all participants and spent the evening together. On Friday we left Odense with a lot of nice memories.

 

 

 

 

 


In the following some students share their experiences and thoughts of the intensive course and time in Denmark.

Students from Tallinn College of Tallinn University of Technology, Business, Estonia

Discovering Odense centre (Alice, Haldi, Martin)

Discovering Odense centre (Alice, Haldi, Martin)

Alice Mikk, Maret Niitla, Haldi Küla, Martin Ruuto:

“Nordic and Baltic Business Innovation intensive course 2015 in Denmark, Odense was a great opportunity for all four of us. We did not know exactly what we signed up for, but it sure did exceed our expectations!”

 

 

 

This year we tried to come up with different solutions for VandCenter Syd, a waste water management company, located in Odense. Working in international teams was a great experience because each one of us had different views, ideas and personalities. Everyone had a certain role in the team – who was the leader, erudite, deliberative critic, wordsmith etc. As a result, we presented our ideas in one report and presentation to fellow students and the company.

International meeting at Mamma's (Nikolas, Haldi, Kaarle, Cecilie, Tuukka, Otto, Antti)

International meeting at Mamma’s (Nikolas, Haldi, Kaarle, Cecilie, Tuukka, Otto, Antti)

 

The week was not all about working and thinking, but also making new connections and having fun. On our first day in Dalum Landbrugsskole we first met students from Finland, Norway and Lithuania and thereafter Danish students joined us. During the whole week we spent time together, whether eating out, chatting or discovering surroundings.

 

Quiz night at an Irish Pub (Tuukka, Haldi, Nikolas)

Quiz night at an Irish Pub (Tuukka, Haldi, Nikolas)

Usually the intensive course encompasses excursions within the city you are situated, too, but this time we were given rental bicycles to explore Odense on our own whenever we felt like it. This gave everyone the opportunity to enjoy nightlife (city centre was only four kilometres from the accommodation), go sightseeing and of course ride to the university (three kilometres from the accommodation) for group work.

“All in all, we loved the bicycling culture, kind and happy people around us and stunning architecture. We experienced Denmark’s expensive prices, not to mention the water treatment plant with its fascinating smell. Having all those previous components in one week made it especially memorable. We are grateful for the opportunity and send our thanks to the organizers.”

Students from Vytautas Magnus University, Faculty of Economics and Management, Lithuania

Presentation by Lithuanian students

Presentation by Lithuanian students

 Ignas Šimukauskas:         

“I would like to express only positive words about the intensive business course for Nordic and Baltic students. I can strongly say I got “bigger” after that week. I improved my English skills and met many brilliant people. Moreover, I got familiarized with environmental (water treatment) problems in Denmark, Odense and also I had a chance to bring an idea of solution to someone who will be able to use it for better future. I am happy that there are these kinds of events for students and I became a part of it. Thank you!”

Karolina Samsonova:

“I am very happy that I had a chance to participate in a project like this. I had a best week full of the best experience, serious work, a chance to fall in love with Denmark and quality time while meeting new people and new friends.”

Lukas Bendoraitis:

“I would say that those six days in Denmark were meaningful for everyone who has participated there. It gave us not only practical team working skills, but also it gave us awareness of other cultures and especially the taste of Danish culture. I would recommend the intensive course for everyone.”

Scenerey on the islands near Odense

Scenerey on the islands near Odense

 

Odense

Odense

Text: Estonian and Lithuanian students

Photos: Monika Didžgalvytė, Vytautas Magnus University, Faculty of Economics and Management, Lithuania

Anneliis Tomingas, Tallinn College of Tallinn University of Technology, Business, Estonia

Alice Mikk, Tallinn College of Tallinn University of Technology, Business, Estonia

Pirkko Varis, Tampere University of Applied Sciences, Finland

 

The following institutions are members of the Nordplus Nordic and Baltic Business Innovation Network:

Tampere University of Applied Sciences (TAMK), Business, Finland

The University of Southern Denmark, Faculty of Engineering, Odense, Denmark

Tallinn College of Tallinn University of Technology, Business, Estonia

UiT The Arctic University of Norway, School of Business and Economics, Tromsø, Norway

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania