Posts in the Pirkko Varis category

Caroline Ferrero, Pirkko Varis and Linda Prince in front of IPAG, Nice

Caroline Ferrero, Pirkko Varis and Linda Prince in front of IPAG, Nice

In October 2015 Pirkko Varis from TAMK School of Business and Services had the possibility to join the international week, organised by IPAG Business School in Nice, France. In addition to lectures for Master’s degree students in Marketing, Pirkko had for students an assignment from a Finnish company to work with. Student teams designed for the company an international marketing communications campaign, including social media. Master Coordinator Isabelle Petit had planned the programme very well and student teams had enough time to work with the assignment. On the last day student teams gave their presentations and suggestions to be delivered to the company.

 

Presentation of a student team

Presentation of a student team

 

In addition to teaching sessions, we international guests could enjoy the hospitality of IPAG staff members and the sunny weather in Nice. It was also possible to visit the new shopping center Polygone in Cagnes Sur Mer and to find out how marketing for the shopping center was done. Deputy Director of International Relations Linda Prince and Erasmus Coordinator Caroline Ferrero with their team members had done a lot of work to organise the great programme for bachelor and master level students.

 

La Place Masséna

La Place Masséna

 

Thank you Linda, Caroline, Isabelle and all staff members for a really nice international week!

 

Text and photos: Pirkko Varis, Senior Lecturer in Marketing, Tampere University of Applied Sciences, Finland

 

Aurelija and team building activities with students

Aurelija Ganusauskaité from VMU and team building activities with students

 

In fall 2015 we spent one week in Odense, Denmark. The coordinator of the Nordplus Nordic and Baltic Business Innovation Network and the intensive course “Customized product/service innovation & marketing through traditional, digital and social media”, Senior Lecturer in Marketing Pirkko Varis from Tampere University of Applied Sciences (TAMK), Finland together with Assistant Professor Christian Hammerich and Associate Professor Søren Jensen from the University of Southern Denmark, Faculty of Engineering, organized for us the programme. Altogether 31 students and 9 staff members from Estonia, Finland, Lithuania, Norway and Denmark joined the intensive course. From TAMK, Finland students Antti Härkönen, Joel Karhapää, Venla Kekäläinen, Veera Leppäniemi, Annika Seppänen, Otto Pietikäinen, Kaarle Putti and Tuukka Tuovinen took part in the Nordic & Baltic week.

 

Team building activities

Team building activities

Prior to the intensive course we had been divided into teams. On weekend we had some teambuilding activities and we could get acquainted with each other and spend some time together.

Pirkko Varis, Christian Hammerich, Vidar Alvarstein, Anneliis Tomingas and Kristo Krumm following student presentations

Pirkko Varis, Christian Hammerich, Vidar Alvarstein, Anneliis Tomingas and Kristo Krumm following student presentations

Danish student team

Danish student team

 

On Monday morning we had presentations of all the countries and study programmes taking part in the course. We also followed a presentation on “Presentation – communication” given by Vidar Alvarstein from UiT The Arctic University of Norway, School of Business and Economics.

Finland team presentation

Finnish student team presentation

 

Norwegian student team

Norwegian student team presentation

On Monday we were given the assignment from VandCenter Syd, a water and wastewater management company. We also did some more teambuilding activities before starting to work in teams. In the afternoon we worked in teams discussing the challenges and business potentials.

Visit to VandCenterSyd1

Visit to VandCenterSyd1

Visit to VandCenterSyd2

Visit to VandCenterSyd2

On Tuesday we visited the waste water treatment facilities of VandCenter Syd. In the afternoon we worked in teams identifying business/innovation opportunities. On Wednesday we worked hard in our teams and finalized our ideas and solutions. We also delivered our reports by the deadline.

Visit to SDU0

Visit to SDU0

Visit to SDU1

Visit to SDU1

On Thursday our presentations took place. All teams did great work. On Thursday evening we had a closing ceremony and dinner. We congratulated the winners and thanked the organisers and all participants and spent the evening together. On Friday we left Odense with a lot of nice memories.

 

 

 

 

 


In the following some students share their experiences and thoughts of the intensive course and time in Denmark.

Students from Tallinn College of Tallinn University of Technology, Business, Estonia

Discovering Odense centre (Alice, Haldi, Martin)

Discovering Odense centre (Alice, Haldi, Martin)

Alice Mikk, Maret Niitla, Haldi Küla, Martin Ruuto:

“Nordic and Baltic Business Innovation intensive course 2015 in Denmark, Odense was a great opportunity for all four of us. We did not know exactly what we signed up for, but it sure did exceed our expectations!”

 

 

 

This year we tried to come up with different solutions for VandCenter Syd, a waste water management company, located in Odense. Working in international teams was a great experience because each one of us had different views, ideas and personalities. Everyone had a certain role in the team – who was the leader, erudite, deliberative critic, wordsmith etc. As a result, we presented our ideas in one report and presentation to fellow students and the company.

International meeting at Mamma's (Nikolas, Haldi, Kaarle, Cecilie, Tuukka, Otto, Antti)

International meeting at Mamma’s (Nikolas, Haldi, Kaarle, Cecilie, Tuukka, Otto, Antti)

 

The week was not all about working and thinking, but also making new connections and having fun. On our first day in Dalum Landbrugsskole we first met students from Finland, Norway and Lithuania and thereafter Danish students joined us. During the whole week we spent time together, whether eating out, chatting or discovering surroundings.

 

Quiz night at an Irish Pub (Tuukka, Haldi, Nikolas)

Quiz night at an Irish Pub (Tuukka, Haldi, Nikolas)

Usually the intensive course encompasses excursions within the city you are situated, too, but this time we were given rental bicycles to explore Odense on our own whenever we felt like it. This gave everyone the opportunity to enjoy nightlife (city centre was only four kilometres from the accommodation), go sightseeing and of course ride to the university (three kilometres from the accommodation) for group work.

“All in all, we loved the bicycling culture, kind and happy people around us and stunning architecture. We experienced Denmark’s expensive prices, not to mention the water treatment plant with its fascinating smell. Having all those previous components in one week made it especially memorable. We are grateful for the opportunity and send our thanks to the organizers.”

Students from Vytautas Magnus University, Faculty of Economics and Management, Lithuania

Presentation by Lithuanian students

Presentation by Lithuanian students

 Ignas Šimukauskas:         

“I would like to express only positive words about the intensive business course for Nordic and Baltic students. I can strongly say I got “bigger” after that week. I improved my English skills and met many brilliant people. Moreover, I got familiarized with environmental (water treatment) problems in Denmark, Odense and also I had a chance to bring an idea of solution to someone who will be able to use it for better future. I am happy that there are these kinds of events for students and I became a part of it. Thank you!”

Karolina Samsonova:

“I am very happy that I had a chance to participate in a project like this. I had a best week full of the best experience, serious work, a chance to fall in love with Denmark and quality time while meeting new people and new friends.”

Lukas Bendoraitis:

“I would say that those six days in Denmark were meaningful for everyone who has participated there. It gave us not only practical team working skills, but also it gave us awareness of other cultures and especially the taste of Danish culture. I would recommend the intensive course for everyone.”

Scenerey on the islands near Odense

Scenerey on the islands near Odense

 

Odense

Odense

Text: Estonian and Lithuanian students

Photos: Monika Didžgalvytė, Vytautas Magnus University, Faculty of Economics and Management, Lithuania

Anneliis Tomingas, Tallinn College of Tallinn University of Technology, Business, Estonia

Alice Mikk, Tallinn College of Tallinn University of Technology, Business, Estonia

Pirkko Varis, Tampere University of Applied Sciences, Finland

 

The following institutions are members of the Nordplus Nordic and Baltic Business Innovation Network:

Tampere University of Applied Sciences (TAMK), Business, Finland

The University of Southern Denmark, Faculty of Engineering, Odense, Denmark

Tallinn College of Tallinn University of Technology, Business, Estonia

UiT The Arctic University of Norway, School of Business and Economics, Tromsø, Norway

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

 

 

St.Gallen

St.Gallen

Swiss alphorn music

Swiss alphorn music

In summer 2015 Pirkko Varis from Tampere University of Applied Sciences participated in the annual NICE network meeting, organized at FHS St.Gallen, University of Applied Sciences. The organizational team consisted of Karin Pfister, Monica Alvarez, Petra Bächler, Mathias Kleiner and some other persons from FHS St.Gallen. They organized a wonderful meeting for all of us.

NICE Network meeting 2015 participants (Karin and Mathias in the front row)

NICE Network meeting 2015 participants (Karin and Mathias in the front row)

 

Presentation of FHS St.Gallen

Presentation of FHS St.Gallen

The programme included plenary and workshop sessions on strategic partnerships and other aspects of ERASMUS+, student and staff mobility, intercultural learning, blended learning and digital pedagogy, conversion of grades and many other issues. Pirkko participated in a very well organized workshop “How students and companies benefit from Applied Sciences – the concept of Consulting Projects at FHS St.Gallen”, coordinated by Mathias Kleiner. We got detailed information, how these successful consulting projects are organized and managed. In addition to other programme, we did a lot of networking.

 

A view from Hoher Kasten in Switzerland to Austria, Germany and Liechtenstein

Pirkko with other participants having lunch at Hoher Kasten Drehrestaurant

 

We made some visits to the Swiss alps, including a visit to Hoher Kasten with a view to Austria, Germany and Liechtenstein and a visit to Appenzell where many of us bought famous alpine cheese Appenzeller for our families.

A view from Hoher Kasten in Switzerland to Germany, Austria and Liechtenstein

A view from Hoher Kasten in Switzerland to Germany, Austria and Liechtenstein

A view from Hoher Kasten cable car to Appenzell

A view from Hoher Kasten cable car to Appenzell

 

Appenzell

Appenzell

 

Some of us visited Maestrani chocolate factory. The company was founded in 1852 by Aquilino Maestrani. The company produces high-quality chocolate and it also opens its factory building in Flawil to visitors. We made the factory tour and we also could make our own chocolate. Very tasty!

Chocolate made by us in Maestrani chocolate factory

Chocolate made by us in Maestrani chocolate factory

We made walking tours in the old St.Gallen and visited the Abbey library of St.Gall, which possesses today about 170000 works. At the heart of this collection are the 2100 manuscripts, of which no less than 400 date from before the year 1000. In the evenings we enjoyed music, entertainment and traditional Swiss meals.

Abbey library of St.Gall

Abbey library of St.Gall

 

A view from FHS St.Gallen to the railway station and city

A view from FHS St.Gallen to the railway station and city

Thank you for the great Swiss hospitality!

 

Pirkko with other participants having lunch at Hoher Kasten Drehrestaurant

Pirkko with other participants having lunch at Hoher Kasten Drehrestaurant

 What is NICE network?

The New Initiatives and Challenges in Europe, NICE network is a network for representatives of more than 35 business schools, faculties and departments of business and economics. They work together in order to develop curricula, joint projects, intensive courses, exchanges, internships and other cooperation. Pirkko Varis from Tampere University of Applied Sciences has taken part for many years in the NICE network and in the projects initiated by the members of the network. For example the IICEE European module was developed by some partners and now it is part of the curriculum in several universities throughout Europe. In annual meetings of the network study programmes and methods are compared, new initiatives are discussed and proposals are made for cooperation and development of the network. The Quality Charter of the NICE network and other information is available on the website of the network at http://nice-network.net

Text: Pirkko Varis, Senior Lecturer in Marketing, TAMK School of Business and Services

Photos: Petra Bächler, FHS St.Gallen, Switzerland & Monika Didžgalvytė, Vytautas Magnus University, Lithuania

Participants happy with the campaigns

Participants happy with the campaigns

Students Satu Aholin, Jenni Ojanen, Sara Sahlakari, Victoria Mather and Roberto Chavez Molina from Tampere University of Applied Sciences, School of Business and Services participated in March in an advertising and marketing communications project, organized by Southampton Solent University from UK. Hampshire Cultural Trust had given the assignment to project teams. The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.

 

Jenni and her team members

Jenni and her team members

The aim was to raise the profile of Hampshire as a destination for world class culture and to encourage visitors to the venues managed by the Hampshire Cultural Trust. Hampshire has many notable heritage destinations alongside those managed by the Hampshire Cultural Trust, including the Portsmouth Historic Dockyard, the home of Jane Austen in Chawton, the Titanic heritage in Southampton with its SeaCity Museum and the magnificent Winchester Cathedral.

 

Working on the assignment

Working on the assignment

Prior to travelling to Southampton market surveys including focus group discussions were conducted in five countries, the results were presented in the beginning of the week and the findings were used in the planning process. Special lectures were given by experts in marketing communications and advertising. Staff members of the universities worked as coaches for the teams. The programme included also a visit to Winchester.

 

Caroline Barfoot and guidelines for pitching

Caroline Barfoot and guidelines for pitching

Over 30 university students representing the fields of marketing, advertising, media, international business and tourism from Belgium, Finland, Germany, Spain and UK worked in multicultural teams and developed marketing communications campaigns to promote Hampshire as a cultural destination across Europe. The teams combined traditional marketing tools with digital and social media in their marketing communications campaign proposals.

The winning team with the advertising agency representative

The winning team with the advertising agency representative

Academic Leader Caroline Barfoot from Southampton Solent University together with her assistant Florian Francois really had made a lot of effort for planning the activities of the week. There was a balanced combination of lectures, teamwork and visits in the programme and also time for some parties and having fun together. Thank you Caroline and Florian for a great experience!


Text:
Team from Finland
Photos: Richard Berry, Southampton Solent University, UK