Posts in the TAMK category

Assignment to market the satellite programme – introduction by Manager Rauno Gordon

In fall 2017 we spent one week in Tallinn, Estonia. The coordinator of the Nordplus Nordic and Baltic Business Innovation Network and the intensive course “Customized product/service innovation & marketing through traditional, digital and social media”, Senior Lecturer in Marketing Pirkko Varis from Tampere University of Applied Sciences (TAMK), Finland together with Professor Martin Pärn and Assistant to Dean Anneliis Tomingas from Tallinn University of Technology, School of Engineering organized the programme for us.

 

Coordinator Pirkko Varis with all participants of the intensive course

Altogether 33 students and 9 staff members from Denmark, Finland, Lithuania, Norway and    Estonia joined the intensive course. From TAMK, Finland students Anna Jaakkola, Jenna Mäkelä, Kajsa Lundell, Minttu Kylmälahti, Janni Huura, Riina Hahtokari, Vili Haara and Aleksi Orenius took part in the Nordic & Baltic week. 

 

Teambuilding activities

On weekend we had some teambuilding activities and we could get acquainted with each other and spend some time together. In our working teams of students with different disciplinary and international backgrounds we visited some places in relation to famous legends in Tallinn, tried to re-an-act the legends as we understood them and took some photos/videos to be used in presentations of the stories to take place on Monday. On Sunday we also had presentations of all the countries, cities, universities and study programmes taking part in the intensive course.

 

Teambuilding outdoors

 

Visit to TTÜ Business and Innovation Centre Mektory

On Monday we were given the assignment from the representatives of the satellite programme,  Rauno Gordon, Manager of the satellite programme and Katrin Arvola, who is in charge of marketing of the satellite programme.  Student teams were given tasks to develop marketing activities for the whole period of the satellite programme, to choose marketing channels and media and create marketing campaigns for the selected target audiences.

 

Visit to TTÜ Mektory

On Monday we also had the presentations of Sunday’s team building game, campus tour and visit to TTÜ Business and Innovation Centre Mektory.

 

Design Spark with Professor Martin Pärn – initial team ideas

On Tuesday morning we had a design spark workshop by designer and professor Martin Pärn.  On Tuesday and Wednesday we worked in our teams with the assignment.  We created marketing and marketing communications plans including online marketing, mobile and social media. We finalized our work and also delivered our reports by the deadline.

 

Presentation of team 1

 

Presentation of team 6 – Kosmosbuss

On Thursday our presentations took place. Various marketing and marketing communications plans were presented, and a winner was chosen between the teams. All teams did great work and the results of the teams can be used at various stages of the satellite programme. The winning team 6 – Kosmosbuss members were Zeynep Yarkin, Anita Larsen, Jenna Mäkelä, Kristian Østgård, Tautvydas Iešmanta and Ghalib Ashraf. On Thursday evening we had a closing ceremony and dinner. We congratulated the winners and thanked the organisers and all participants and spent the evening together. On Friday we left Tallinn with a lot of nice experiences.

 

Winning team – Tautvydas, Kristian, Zeynep, Anita, Jenna and Ghalib – happy with the award

 

Thursday evening dinner

 

In the following some students share their experiences and thoughts of the intensive course and time in Tallinn.

Students from UiT The Arctic University of Norway, School of Business and Economics, Tromsø and Narvik, Norway

Zeynep Yarkin  

I am very happy that I had the chance to attend the intensive course in Tallinn. I met and worked with many amazing people from different countries. I gained friends, which I am very happy to have met. We had a lot of fun and also worked hard and learned many things from each other. I saw how creative people can be, even in groups with whom they just met. Being a member of the winning team was also an honour for me.  First I would like to thank you Pirkko and Anneliis and everyone who took part in such a good organization and all of my friends for turning this week into a week to remember for a lifetime.

Kristian Østgård

We talked in Tallinn about our countries’ prejudices towards the other countries, and after a week with students from Lithuania, Estonia, Finland and Denmark, I can assure all Norwegians that they are beautiful, intelligent and fun to be around. We learned a lot about them, ourselves and marketing / innovation.

Roy-Anders Jørgensen

I have so much good experiences from this course, which I want to take with me in my life.

Different people, different cultures, but under the same roof we are the same, with the same goal to learn something new in marketing. And I feel blessed, I have got new friends from 5 different countries. Thank you so much Nordic & Baltic Business Innovation week 2017!

 

Presentation of team 5 – Kajsa, Minttu, Kristina R., Roy-Anders, Kaarel and Mikkel Thune

 

Simon Bruhn from the University of Southern Denmark, Faculty of Engineering, Product Development and Innovation, Odense, Denmark

It was a good experience to work in mixed teams of different nationalities and study programmes. It was also interesting to work on a real case, and nice that our findings were embraced. The best thing was to spend the free time with the other students.

Team 4 – Marcela, Simon, Anna, Ieva and Sander – presenting the results of the work

 

Students from Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

Tautvydas Iešmanta

I want to thank you for the great opportunity to visit Tallinn, learn some culture, meet new people and of course, the challenge that had been prepared for us. Although it was not an easy one, we and our team did put a lot of effort and passion in solving the task given, had a lot of discussion and ideas to consider. The experience we got is invaluable and I really enjoyed working together. Not to mention we made friends and good memories for years to keep. Team KOSMOSBUSS and the time we had together was something really special. Thank you again and hopefully I can make it to future projects 🙂

Kristina Rudytė

I really wanna say thank you. It was such an amazing week. With full of experiences, practice, meeting people, enjoying stay in Tallinn, and all the atmosphere about the project. I can say that was one of the best weeks during my studies. And it is all due to you, who are doing this really good project. If I could repeat this week, I would! So, thank you a lot for this amazing experience!

Kristina Jusytė

One week in Tallinn was full of new experiences. I was glad to work with people of different outlook into the life and work. These courses show that despite that we are living in different countries and have in them one society and system in life, we are all tolerant and patient for different people. That’s why I think that all groups suggested good plans and interesting ideas for the satellite project.

Viktorina Kaunietytė

I really enjoyed these days with this project, it was great opportunity to practice my English. I was really impressed with Tallinn and the university. Hope to visit Tallinn soon! Thank you!

Ieva Stankevičiūtė             

Thank you for an amazing week! The hotel, spa and food were perfect and the assignment challenging, but very interesting. I would definitely do it all again!

 

Audience having fun in doing quiz about Lithuania

 

Text

Pirkko Varis, Tampere University of Applied Sciences, Finland 

Students from Norway, Denmark and Lithuania

Photos

Anneliis Tomingas, Tallinn University of Technology, School of Engineering

 

The following institutions are members of the Nordplus Nordic and Baltic Business Innovation Network:

Tampere University of Applied Sciences (TAMK), Business, Finland

The University of Southern Denmark, Faculty of Engineering, Odense, Denmark

Tallinn University of Technology, Schools of Engineering & Business and Governance, Estonia

UiT The Arctic University of Norway, School of Business and Economics, Tromsø, Norway

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

Text and photos: Peter Perttula, Project Assistant

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While I was studying in the second year of Proakatemia, the headmaster of the business school Universidad Catolica Boliviano visited us. I showed Tampere, TAMK and Proakatemia to Gonzalo Chavez and a few years later he invited me to visit his school in La Paz, Bolivia. Gonzalo was impressed with our team-learning model and the Y-kampus that we have in TAMK so the purpose of my visit was to introduce the team-learning model and coaching to 27 teachers from his university.

The second day of the internal workshop

I held a three-day internal workshop for teachers (and a few students) from the business school. In this workshop, we went through differences between teaching and coaching and looked into different kinds of tools for coaching.

It was fascinating to see how open minded Bolivian teachers were to a different way of teaching. As a personal note, it was interesting to work in a culture where working days are split into two sections because of a “siesta” break between 12 am and 4 pm. People use this “siesta” time to go home for a nap or sports and to have lunch with their families.

After the three-day internal workshop, I held a three-day business development course for teachers and students from other universities. In the workshop participants worked on real business cases for three days. It was interesting to see them working in teams and learning about our team-learning model through a practical assignment.

 

La Paz from a Teleferico (a ski lift that locals use as public transportation).

My plan was to provide some theoretical information and tools such as the Business Model Canvas and then let the teams split work between their team-members. I explained that as a coach I am not there to provide answers but to ask questions that might help figuring out the answers. After the initial shock and with the help of a very tight schedule the participants realized that in order to have a solution for their business case they must work efficiently as a team.

Bolivia was a very pleasant experience overall. It is a developing country with a bright future ahead based on the passion that I saw in the teachers I had the opportunity to work with.

TAMK Summer School 2017 Wrap-up

TAMK Summer School 2017 concluded on 18.08.2017.

On 07.08.2017 we were thrilled to kick off TAMK Summer School 2017, welcoming students from Germany, Portugal, the Palestinian Territory, Poland, Hungary, Singapore, the Republic of Korea, Canada and the United States to Tampere and TAMK.

Nineteen students spent two weeks participating in an intensive Basics of Finnish course, studying language and culture with lecturer Sini Knuutila, as well as taking part in a social programme of free-time activities. The programme included trips to Flowpark and the Särkänniemi amusement park and a kickbiking tour that ended at the Kaupinoja sauna. The Finnish food tasting event was of particular interest, giving our students a glimpse into some traditional Finnish delicacies – such as karelian pastries, mushroom pie, blueberry pie and smoked reindeer – and sparking interesting discussion on various national cuisines.

A few days into the course, students were already putting their Finnish skills to use in everyday activities in and around Tampere. Summer School students who will be staying at TAMK as exchange and degree students over the coming autumn semester highlighted the advantage of having come to Finland early to learn the basics of the language and get their bearings in the city. The course inspired interest in further Finnish language studies and additional demand for Finnish courses for exchange students. Students were eminently satisfied with the Summer School, the majority indicating that the course had been a valuable addition to their studies as well as enjoying the participatory nature of the education given during the course.

The TAMK Summer School team wishes our Summer School students a successful Autumn semester in their exchange and degree studies!

Text: Johannes Paavola

Pictures: Saara Lehtonen, Johannes Paavola, Márton Merész, Essi Sirén

TAMK Summer School Reflections

Joining the TAMK summer school is definitely one of the best decisions I’ve made. Before arriving, I did not know what to expect at all. Coming from the other side of the world, I did not know much about Finland except for the wonderful nature landscape. Friends asked me why I would go to Finland and made comments like “It is so cold and dark there, people are very reserved and it is impossible to make local friends!” After 2 weeks in Tampere, I have only met incredibly wonderful, helpful and sincere Finns. They are definitely the most genuine people I have ever met.

The summer school combining Finnish lessons and free time activities definitely helped in bringing orientation to the city, learning a lot about the culture, food and people here. This is especially helpful before the term starts, so that one can have a smooth start when the term begins. I’m particularly intrigued by the Sauna culture, because it seems to be not just a place to sweat, but a meet up point for friends. It is really a way of life! I was amazed how people were talking so much in the Sauna as if they would do at the marketplace. I also enjoyed very much the Finnish food tasting, to have the most Finnish food all in one plate!

Thank you very much for organizing. I had an amazing time 🙂

Text and photo: Isabell Koh

My First Days in Finland

I am Sarah Bali, a Palestinian Media student that got accepted in the exchange program at TAMK for one semester.  As I got here, I started exploring the city of Tampere and was astonished by the breathtaking beauty of it.

It is true that I faced many obstacles such as getting lost in the woods and having drunk people talk to me in the streets for the first time, always getting on the wrong bus and getting cold a lot, however the Finnish class and getting to know all of these amazing people from all over the world made things easier for me. I’m now a person that knows a lot of places in Tampere and I have a lot of new friends. I hope the rest of my journey here is going to be as nice as this start!

 

 

Text and photos: Sarah Bali

The new digital channels and social media platforms offer for SMEs (small and mediumsized enterprises) in tourism and travel businesses a lot of opportunities to target and access markets at low cost, and to achieve business and sustainability goals.

It is important to create marketing strategies and select appropriate integrated online and traditional marketing and marketing communications activities, tools and channels, including websites, digital, mobile and social media channels, for various customers/customer groups, target markets and businesses, taking into consideration the size and type of the business.

Virrat in Finland

Virrat in Finland

Marketing environment, tourism as a service product and offerings, value proposition and brand, marketing plan, strategy and management, enlarged marketing mix

Marketing is a concept that relates to forward looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that. Initial steps for a novice entrepreneur to successfully do marketing include; establishing and increasing the customer base, increasing the product sales per customer and encouraging repeat business, and increasing the sales of more expensive, higher margin products per customer.

The micro-environment includes the actors, such as customers, competitors, suppliers and other stakeholders, whilst the macro-environment consists of political, economic, socio-cultural, technological and the legal environment (PESTEL). New technologies have made it easier for us to find out about the markets around the world, to travel, to buy and sell anywhere. In analysing the current situation it is important to conduct market situation, customer, competition situation and competitor analyses.  Customers are vital to our business, so know your customers well.

The company should identify the target markets and distinct segments, select the target markets and customers to approach, develop a market offering,  do positioning, and do targeted marketing for them.  This applies to consumer, business-to-business and other markets.

Nowadays, people use more and more TripAdvisor, Trivago, Instagram and other similar platforms, the Internet, Facebook and other social media as information sources when planning their trips and finding out information on the destinations etc. The amount of bookings done online via the website of the companies and via the online travel agents, such as Booking.com etc. has increased rapidly. However, the use of traditional booking methods and also the influence of family members, friends, travel agents etc. as information sources vary between various markets and cultures, and companies should take this into consideration when making decisions on marketing.

Tampere in Finland

Tampere in Finland

Tourism can be thought of as producing a total tourist experience that will include everything from the pre-planning, the purchase, the journey, the visit and stay, the return journey and overall reflection on the activity. Tourism, hospitality and leisure products/services are a service product having specific characteristics: intangibility, perishability, inseparability and variability. The value of a tourism product is based upon: perceived quality, service and image associated with the brand/product, the price asked and the relativity to prices for similar products, the convenience of purchase and the amount by which the purchase fits the needs and aspirations of the customer.

The intangible value proposition is made physical by an offering, which can be a combination of products, services, information, and experiences.  A brand is an offering from a known source but you can achieve this known source position fairly quickly if you have a valued proposition that you market with care and originality.

We have to start with a marketing plan. Marketing strategy is the overall guideline for the company to manage and allocate its resources the best possible way. Marketing strategy has a focus on actions, such    as promotion. It has been suggested that every successful marketing strategy should have the following attributes: customer at the centre of everything, networking, different forms of partnering, having a corporate culture and effective use of technology.

The marketing management process includes the coordination of four elements called the 4 P’s of marketing that are:

  1. Identification, selection and development of the product.
  2. Determination of its price.
  3. Selection of a distribution channel to reach the prospective customer.
  4. The development and implementation of a promotional strategy.

Enlarged marketing mix in tourism consists of products/services/destinations, price, place (location, logistics, distribution channels), marketing communications, people, processes, programs, and performance.   

Virrat in Finland

Virrat in Finland

 

Virrat in Finland

Virrat in Finland

 

Determine integrated marketing communications activities, tools and channels

Integrated marketing communications mix includes personal selling (also sales events and workshops to meet b-to-b customers, e.g. travel agents, tour operators and travel organisations), advertising, sales promotion (including exhibitions and trade fairs), publicity and public relations, events and experiences, direct and database marketing, online, mobile and social media marketing, word of mouth, marketing through networks etc.

One of the key aspects of marketing strategies is building a brand identity.  Sales is the ‘push’ to buy the product once the customer is there, marketing is the ‘pull’ that gets the customer to you in the first place. The important thing for any business owner is to focus on both the ‘pull’ and the ‘push’ effectively, and this will ensure that your business is positioned to succeed.

Online, mobile and social media marketing

There is a multitude of low cost channels and platforms for online, mobile and social media marketing, such as websites, emails, search ads, display ads, company blogs, third-party chat rooms, forums and blogs, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Flickr, YouTube etc.

Marketers distinguish paid and owned media from earned media.  For tourism, hospitality and leisure businesses the value of earned media is significant.

Generally the advice is to include moving pictures – videos – and include as many pictures and videos whether provided by you or your customers. 

You can find in the SMARTOUR Marketing and social media module some advice for building and using pages on Facebook but the advice would easily fit with other platforms. You can also find some information about blogs.

Setting up a simple website

In the SMARTOUR Marketing and social media module you find essentials that every small business website should have for it to effectively help you to do business. Remember also that you should make your website mobile-friendly.

For everyone developing a travel website and venturing into social media VisitBritain is very useful with an online marketing toolkit on its website https://www.visitbritain.com/gb/en

You find the Online marketing toolkit and other toolkits as follows: after entering the website, click Corporate, click Developing England’s tourism, and click under Business advice hub Engaging customers through social media etc.

For further information, visit also VisitFinland website http://www.visitfinland.com/

To find out more about marketing and social media and related case studies from UK, Finland and Italy, visit www.smartourproject.eu

 

References

Cheverton, P. 2004. Key Marketing Skills: strategies, tools and techniques for marketing success. 2nd edition. London, UK: Kogan Page Ltd.

Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. 2008. Tourism. Principles and Practice. Fourth edition. Harlow, Essex: Pearson Education Limited.

Kotler, P. & Keller, K. L. 2016. Marketing Management. 15th edition. Harlow, Essex: Pearson Education Limited.

Paley, N. 2007. Marketing Strategy Desktop Guide. Second edition. London, UK: Thorogood Publishing Ltd.

Wood, M.B. 2014. The Marketing Plan Handbook. 5th Edition. Harlow, England: Pearson Education Limited.

 

Emmiina Lindfors and Ella Laakso assisting in registration

Emmiina Lindfors and Ella Laakso assisting in registration

 

SMARTOUR Event in Tampere 2 - participants waiting for training

SMARTOUR Event in Tampere – participants waiting for training

 

Event on “Social media in marketing” in Tampere, Finland

 

Hanna Takala training

Hanna Takala training

Free event on “Social media in marketing” was organised by TAMK in April 2017 in Tampere, Finland. In the event for tourism and travel businesses and accommodation providers, SMARTOUR project, course and online tool were presented and training in Finnish on online marketing and social media was organised. Over 50 participants were very satisfied with the event and training on online marketing and social media.  For more information about this and other events, visit http://www.smartourproject.eu  and  https://www.facebook.com/smartourproject/

Waiting for the certificates

Waiting for the certificates

 

Iris Mäkinen, Katriina Hyvölä, Teija Lindell & Tiina Aaltonen and the certificates with Pirkko Varis, Hanna Takala and Irja Pietilä

Iris Mäkinen, Katriina Hyvölä, Teija Lindell and Tiina Aaltonen and the certificates with Pirkko Varis, Hanna Takala and Irja Pietilä

 

Text: Pirkko Varis, Senior Lecturer in Marketing, Tampere University of Applied Sciences

Photos: Anneliis Tomingas & Mika Mäkiaho

 

 

smartour-logo-long-final

 

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Logo IP Valencia

 

 

Valencia – City of Arts and Sciences

 

Altogether 34 students and 10 staff members from Belgium, Finland, Germany, the Netherlands, Spain and UK participated in March 2017 in an advertising and marketing communications project. The assignment to promote Valencia as a travel destination was given to student teams by Turismo Valencia.

 

Students from Finland - Emmiina, Ilona, Ella, Kristiina and Essi at CEU Campus Moncada

Students from Finland – Emmiina, Ilona, Ella, Kristiina and Essi at CEU Campus Moncada

 

Students Ilona Hoppula, Ella Laakso, Emmiina Lindfors, Kristiina Pieti and Essi Sirén from Tampere University of Applied Sciences, School of Business and Services participated in March in an advertising and marketing communications project, organized by CEU Universidad Cardenal Herrera from Valencia, Spain.  The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.

 

Pirkko Varis and other staff members having lunch break

 

The brief of VLC Turismo was presented by Vicente Haba, Product Manager, VLC Turismo. The objectives were to increase the awareness of Valencia in the rest of Spain and in European markets, to position Valencia as a smart destination of short and medium getaways, to increase visits from these countries and to increase word-of-mouth.

 

Situation analysis and customer insight by Laura Campbell

 

Prior to travelling to Valencia market surveys including focus group discussions were conducted in the mentioned countries, the results were presented in the beginning of the week and the findings were used in the planning process.

Laura Campbell from Southampton Solent University, UK gave a presentation on Situation Analysis and Customer Insight, David Rodriguez, Senior Strategic Planner from JWT Madrid on Communication Strategy and Pepe Martínez-Sáez, from CEU Universidad Cardenal Herrera, Spain on Media Strategies in a Digital Landscape.

 

Strategy by David Rodriguez from JWT Madrid and Pepe Martinez from CEU

 

All staff members of the universities worked as coaches for the teams. Dr Nik Mahon from the University of Southampton, Winchester School of Art and Ken Burtenshaw, Advertising Art Director/Graphic Designer worked as special experts for creative brief and creative ideas sessions. Nik Mahon also delivered lecture on the Creative Brief. Ann Gemoets from Artesis Plantijn Hogeschool Antwerpen, Belgium gave a presentation on Pitching the Ideas.

 

The Creative Brief by Nik Mahon

 

Students from six universities planned in multicultural teams integrated advertising and marketing communications campaigns. All teams gave presentations on their proposals in the end of the intensive course. The teams emphasized online marketing and digital, mobile and social media in their marketing communications proposals, and also traditional marketing tools were proposed by some of the teams.

 

A team enjoying the nice weather

 

One team working in the sunshine

 

Coaches in discussion outside CEU in the city centre

 

Many creative solutions were developed by all student teams and VLC Turismo is able to use some of the ideas of all teams immediately and some in the near future. The representatives of VLC Turismo gave feedback to all student teams and announced the winning team. They liked in the winning team proposal among others the complete concept and the ways to spread the message.

 

Kristiina and other winning team members with the representatives of VLC Turismo

 

Certificates – students from Finland with Turismo Valencia representatives and Maria Lopez from CEU

 

Happy participants at CE Campus Moncada

 

The programme included also a welcome party, icebreakers with funny country presentations and international food brought by the participants, a guided tour to the historic centre of Valencia, a visit to IVAM (Valencia Institute of Modern Art) with a presentation on the influence of music on emotions and a jazz concert, mascletàs de Las Fallas, visits to museums, paella and other culinary experiences, and a goodbye party.

 

Mascletas de las Fallas

 

The intensive course was also visited by the Dean of Faculty of Humanities and Communication Sciences, Dr. Elias Durán. Maria Lopez, Sandra Femenia Almerich, Pepe Martinez, Chari García and as assistants Vera Copello and other team members worked for all participants throughout the intensive course. Thank you very much for your warm hospitality!

 

Students in goodbye party

 

In the following students from Finland share their experiences and thoughts of the intensive course and time in Valencia.

“Valencia was a great location and the facilities of CEU Cardenal Herrera were very good. The presentations given by the staff members were amazing, they were really informative and nicely structured, and they gave so much new information and inspiration for future projects. It was really useful to actually work with a real client from the tourism industry. Timing was great, Las Fallas with a lot of activities. Master and bachelor students from different professional backgrounds and countries worked well together.”

 

Las Fallas – Falles de Valencia 2017

 

Emmiina Lindfors:

“I was part of the team which consisted of six people from the Netherlands, Belgium, UK, Germany and myself from Finland. I felt that our group was really good in terms of team dynamics and getting the project up and running. Each team member had their speciality or expertise in certain areas of such as marketing, advertising and tourism. Our idea “Valencia – everything is just one step away” seemed to please the judges and at least our team was very pleased with the outcome.

I really appreciated the new knowledge I gained during the week from my teammates. As a whole the whole week and the course gave a glance of how it is to work in an international team and for a real life client from the tourism industry, which is something I as a tourism major student will always remember.”

Ella Laakso:

“In my opinion, our team worked rather well and we were able to produce a good product to the customer. I believe I did my best work for the team and I noticed my strengths being in keeping the team focused on the subject, helping the team to brainstorm and writing the reports. I learned a lot from an advertising campaign in practise and getting to execute one in real life. You learn to compromise and collaborate with others when working in an international team.”

 

Visit to the Science Museum

 

Ilona Hoppula:

“Our team consisted of Finnish, Dutch, Belgian, Spanish and German students. Throughout the week, our team worked well and hard together.  I learned how to work efficiently in a multicultural team. The tasks for each day were divided well, and at times short amount of time given for the work made us work productively as a team. We knew how to keep the mood relaxed and everybody was supporting each other throughout the tasks, which kept the atmosphere pleasant. I also learned about marketing, and especially the lectures provided a lot of good and useful information about the different phases that are important in the process of promoting a destination. Lots of new information was gained in the level of education and human relationships.”

 

Enjoying life in front of the Science Museum

 

Essi Sirén:

“Our team had a good idea, but we would have needed more time to work on it. I tried to push all the members to come up with new ideas and actually to concentrate on the project. I learned a lot from team working in an international environment. It is for sure not as easy as it might sound. All countries have their own way of working, time concept, values etc. I also really liked the presentations we had from the staff members. They were really informative and nicely structured. Also we got understanding of making the project for an actual client who could in the best case implement the plan, and how many small things there are to consider when making a marketing strategy for a new campaign. Overall I think it was a great experience and I am happy that I got to be a part of it. “

 

Jazz concert with a presentation at IVAM

 

Kristiina Pieti:

“My team consisted of students from Spain, Belgium, the Netherlands, Germany and Finland. The team worked together rather well, and discussion was progressive. I like working and playing with words, and came up with different kinds of slogans and catchphrases. The two Spanish students were truly talented and creative, and made great visuals in a short time. The Spanish culture with a flexible time concept was something new to me. The presentations gave very interesting information about marketing, consumer insights and reaching an emotional level in today’s world where everyone experiences a flood of information daily. I especially found the experiences of the lecturers in advertising companies interesting. Working in an international team outside of Finland was eye-opening. The project was finished successfully, and the quick changes in timetable made the situation feel more authentic.”

 

Text: Pirkko Varis

Photos:

Laura Campbell, Southampton Solent University

Nik Mahon, University of Southampton, Winchester School of Art

Finland student team & Pirkko Varis, Tampere University of Applied Sciences

Maria Lopez, Sandra Femenia Almerich & other staff, CEU Universidad Cardenal Herrera

 

The following institutions participated in the intensive course:

Artesis Plantijn Hogeschool Antwerpen, Belgium

CEU Universidad Cardenal Herrera, Spain

Hochschule Darmstadt, University of Applied Sciences, Germany
Inholland University of Applied Sciences, the Netherlands

Southampton Solent University, UK

Tampere University of Applied Sciences, School of Business and Services, Finland

 

Amanda Toler Woodward and Kimberly Steed-Page from MSU together with Aura and Kirsi from TAMK

Text and photos: Kirsi Jokipakka

___________________________

A small delegation from TAMK, Kirsi Jokipakka and Aura Loikkanen, had a chance to visit Michigan State University at the end of May. Two-day program included visits to MSU support services and learning environments. MSU is among the world’s top 100 universities and it has over 200 programs in undergraduate and graduate level but it also offers various pre-professional study opportunities. MSU is also one of the world’s top research universities and students are linked to research and development activities although their studies. TAMK has co-operation with MSU in the field of social work.

One of the focus areas of MSU is to support the regional development but also global responsibility is an important matter. At MSU students have great study abroad opportunities and in addition to this the services for international students and scholars are well organized. MSU’s 25 international institutes, centers and units collaborate with academic colleges across campus to help the students to develop their global competencies.

The student services of MSU are broad and divided into four parts. Services include Student Affairs and Service Operations, Health, Wellness & Safety, Identity & Affinity, Transition, Leadership and Experiential Learning. Staff members’ role is to support students throughout their studies. At MSU the student life is active and students are well-integrated into university community. Support services are visible and easily accessible. The tuition fees are the most important income for MSU and therefore degree-seeking students are vital for the university.

During the visit it became clear that MSU is committed to take good care of its students. It is important that the university offers good-quality education and research but also the student life should meet the needs of the present and future students.

Office of Cultural & Academic Transitions

Entrance hall of the Student Affairs and Services building

 

 

 

 

 

Text: Mirja Onduso
Photo: Merja Halivaara


Laughter and chatter in various languages filled TAMK’s cafeteria on a Friday evening in March when 59 international students from TAMK, TUT and UTA and 43 local Friend Families met each other for the first time over blueberry pie at TAMK.

IMG_3332– I was thrilled and eager to meet my friend family, said Hai Luong Dang, a first-year student from Tampere University of Technology (TUT).

Hai was one of the lucky international students studying in TUT, Tampere University of Applied Sciences (TAMK) or University of Tampere (UTA) to get a local friend family through the universities’ Friend Family Programme. His Friend Family is Mira Pihlström’s family.

The universities have been running the Friend Family Programme together for already six years, and this year a record number of 43 families got involved. Earlier the programme was coordinated by UNIPOLI staff; from this year onwards it will be TAMK’s responsibility.

The idea of the programme is to help international students integrate into Finnish way of life, and to offer families a chance to practice their foreign language and intercultural skills. TAMK arranges the first and the last meeting jointly to all participants, and the family-student pairs otherwise agree on how often to meet and what to do. The families and the students commit to the programme for one year – but may even become friends for life!

Most families ‘adopt’ one international student, some brave ones even two.

Exciting experience for both sides

Mira Pihlström was an exchange student in Spain during her own studies, so she knows how it is to live in another country.

– I like meeting people from different countries and learning about their cultures, and it’s never a bad thing to have more friends either, she said.

In her application, she wished to have a “social, humorous and chatty” student friend – and she got two social, humorous and chatty Vietnamese boys, who had never met each other even though they have both lived in Finland for almost one year.

– I didn’t know anything about Vietnam but they told me e.g. that the traffic is chaotic and that families are only allowed to have two children, Mira said.

Hai was also excited:

– Meeting Mira erased my preassumed thoughts that Finnish people are not so into small talk: she was so receptive to our conversation and it was a memorable experience. We talked a lot of many different things: life in Vietnam and for example Finnish life, food, traffic and law. We helped Mira to know a lot more about Vietnam, since she didn’t have any clues about our country before, said Hai.

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Students may live here for 4-5 years without ever seeing a Finnish home

International students often find it difficult to integrate into the Finnish society and local activities. Many have said that they have lived in Finland for many years and have never been to a Finnish home or met other people than students: children, elderly or working people.

– My first meeting with my Friend Family is actually my first time ever talking to Finnish people outside the university and supermarket, said Hai.

The Friend Family Programme is open to TAMK, TUT and UTA students and any local families. Students may be selected for the Friend Family programme only once but families may act as Friend Families as many times as they wish!

Although most of the advertising is done through the universities, families don’t need to be related to the universities: any family interested in sharing their family experiences and learning about other cultures is welcome to apply. Also, all kinds of families are welcome: families with children or no children, large families or single-person families.

Both students and families have to apply for the programme. The application period is in January-March, and the programme runs in March-December.

The next application period for 2018 programme will be in January-March 2018. The instructions can be found on the UNIPOLI website.

Kauppi forests calling in May

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Many international students are usually interested in nature – and they have often only heard stories of the Finnish summer cottages. Hai might or might not yet know that Mira’s family also has a summer cottage!

In May, TAMK usually arranges also a joint forest trip and sausage roasting in Kauppi forest for the families and students.

Before the forest walk, they have plans for May Day (in Finnish, vappu) celebration:

– I wait for more activity with my Friend Family. These weeks are very busy for us, the exam week. However, we are going to have a picnic after the exam. I hope the weather will be nice to us, wished Hai.

Hai, how was blueberry pie?

– I don’t remember, all my memory and attention was drawn into the conversation with Mira!

 

Text: Mirja Onduso
Photo: Merja Halivaara

Got the bag?

This autumn, TAMK incoming exchange students have received a bag for a farewell gift. Bags are hanging on the shoulders of 120 students who spent their Autumn 2016 at TAMK. The idea was to give them something lasting and useful that would remind them of us and that they are always welcome back. Also, the bags spread the word of TAMK all around the world!

Marta, Lucia, Jaime and Arga from Spain show how the bags looks like.

Marta, Lucia, Jaime and Arga from Spain show how the bags look like.

 

Text and photo: Marika Kyllönen