Assignment to market the satellite programme – introduction by Manager Rauno Gordon
In fall 2017 we spent one week in Tallinn, Estonia. The coordinator of the Nordplus Nordic and Baltic Business Innovation Network and the intensive course “Customized product/service innovation & marketing through traditional, digital and social media”, Senior Lecturer in Marketing Pirkko Varis from Tampere University of Applied Sciences (TAMK), Finland together with Professor Martin Pärn and Assistant to Dean Anneliis Tomingas from Tallinn University of Technology, School of Engineering organized the programme for us.
Coordinator Pirkko Varis with all participants of the intensive course
Altogether 33 students and 9 staff members from Denmark, Finland, Lithuania, Norway and Estonia joined the intensive course. From TAMK, Finland students Anna Jaakkola, Jenna Mäkelä, Kajsa Lundell, Minttu Kylmälahti, Janni Huura, Riina Hahtokari, Vili Haara and Aleksi Orenius took part in the Nordic & Baltic week.
On weekend we had some teambuilding activities and we could get acquainted with each other and spend some time together. In our working teams of students with different disciplinary and international backgrounds we visited some places in relation to famous legends in Tallinn, tried to re-an-act the legends as we understood them and took some photos/videos to be used in presentations of the stories to take place on Monday. On Sunday we also had presentations of all the countries, cities, universities and study programmes taking part in the intensive course.
Visit to TTÜ Business and Innovation Centre Mektory
On Monday we were given the assignment from the representatives of the satellite programme, Rauno Gordon, Manager of the satellite programme and Katrin Arvola, who is in charge of marketing of the satellite programme. Student teams were given tasks to develop marketing activities for the whole period of the satellite programme, to choose marketing channels and media and create marketing campaigns for the selected target audiences.
Visit to TTÜ Mektory
On Monday we also had the presentations of Sunday’s team building game, campus tour and visit to TTÜ Business and Innovation Centre Mektory.
Design Spark with Professor Martin Pärn – initial team ideas
On Tuesday morning we had a design spark workshop by designer and professor Martin Pärn. On Tuesday and Wednesday we worked in our teams with the assignment. We created marketing and marketing communications plans including online marketing, mobile and social media. We finalized our work and also delivered our reports by the deadline.
Presentation of team 1
Presentation of team 6 – Kosmosbuss
On Thursday our presentations took place. Various marketing and marketing communications plans were presented, and a winner was chosen between the teams. All teams did great work and the results of the teams can be used at various stages of the satellite programme. The winning team 6 – Kosmosbuss members were Zeynep Yarkin, Anita Larsen, Jenna Mäkelä, Kristian Østgård, Tautvydas Iešmanta and Ghalib Ashraf. On Thursday evening we had a closing ceremony and dinner. We congratulated the winners and thanked the organisers and all participants and spent the evening together. On Friday we left Tallinn with a lot of nice experiences.
Winning team – Tautvydas, Kristian, Zeynep, Anita, Jenna and Ghalib – happy with the award
Thursday evening dinner
In the following some students share their experiences and thoughts of the intensive course and time in Tallinn.
Students from UiT The Arctic University of Norway, School of Business and Economics, Tromsø and Narvik, Norway
I am very happy that I had the chance to attend the intensive course in Tallinn. I met and worked with many amazing people from different countries. I gained friends, which I am very happy to have met. We had a lot of fun and also worked hard and learned many things from each other. I saw how creative people can be, even in groups with whom they just met. Being a member of the winning team was also an honour for me. First I would like to thank you Pirkko and Anneliis and everyone who took part in such a good organization and all of my friends for turning this week into a week to remember for a lifetime.
We talked in Tallinn about our countries’ prejudices towards the other countries, and after a week with students from Lithuania, Estonia, Finland and Denmark, I can assure all Norwegians that they are beautiful, intelligent and fun to be around. We learned a lot about them, ourselves and marketing / innovation.
I have so much good experiences from this course, which I want to take with me in my life.
Different people, different cultures, but under the same roof we are the same, with the same goal to learn something new in marketing. And I feel blessed, I have got new friends from 5 different countries. Thank you so much Nordic & Baltic Business Innovation week 2017!
Presentation of team 5 – Kajsa, Minttu, Kristina R., Roy-Anders, Kaarel and Mikkel Thune
Simon Bruhn from the University of Southern Denmark, Faculty of Engineering, Product Development and Innovation, Odense, Denmark
It was a good experience to work in mixed teams of different nationalities and study programmes. It was also interesting to work on a real case, and nice that our findings were embraced. The best thing was to spend the free time with the other students.
Team 4 – Marcela, Simon, Anna, Ieva and Sander – presenting the results of the work
Students from Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania
I want to thank you for the great opportunity to visit Tallinn, learn some culture, meet new people and of course, the challenge that had been prepared for us. Although it was not an easy one, we and our team did put a lot of effort and passion in solving the task given, had a lot of discussion and ideas to consider. The experience we got is invaluable and I really enjoyed working together. Not to mention we made friends and good memories for years to keep. Team KOSMOSBUSS and the time we had together was something really special. Thank you again and hopefully I can make it to future projects 🙂
I really wanna say thank you. It was such an amazing week. With full of experiences, practice, meeting people, enjoying stay in Tallinn, and all the atmosphere about the project. I can say that was one of the best weeks during my studies. And it is all due to you, who are doing this really good project. If I could repeat this week, I would! So, thank you a lot for this amazing experience!
One week in Tallinn was full of new experiences. I was glad to work with people of different outlook into the life and work. These courses show that despite that we are living in different countries and have in them one society and system in life, we are all tolerant and patient for different people. That’s why I think that all groups suggested good plans and interesting ideas for the satellite project.
I really enjoyed these days with this project, it was great opportunity to practice my English. I was really impressed with Tallinn and the university. Hope to visit Tallinn soon! Thank you!
Thank you for an amazing week! The hotel, spa and food were perfect and the assignment challenging, but very interesting. I would definitely do it all again!
Audience having fun in doing quiz about Lithuania
Pirkko Varis, Tampere University of Applied Sciences, Finland
Students from Norway, Denmark and Lithuania
Anneliis Tomingas, Tallinn University of Technology, School of Engineering
The following institutions are members of the Nordplus Nordic and Baltic Business Innovation Network:
Tampere University of Applied Sciences (TAMK), Business, Finland
The University of Southern Denmark, Faculty of Engineering, Odense, Denmark
Tallinn University of Technology, Schools of Engineering & Business and Governance, Estonia
UiT The Arctic University of Norway, School of Business and Economics, Tromsø, Norway
Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania